Course Description

Strategic Market Analysis and Planning

Module 1: Market Analysis and Planning

• Introduction to Market Analysis
• Market Research Techniques
• SWOT Analysis
• Target Market Identification
• Developing Marketing Plans

Module 2: Strategic Marketing Management

• Strategic Planning in Marketing
• Marketing Objectives and Goals
• Resource Allocation and Budgeting
• Marketing Mix Optimization
• Long-Term Strategy Development

Module 3: Competitive Analysis

• Understanding Competitive Landscape
• Competitor Identification and Profiling
• SWOT Analysis for Competitors
• Positioning Strategies
• Reacting to Competitive Moves

Module 4: Marketing Analytics

• Importance of Marketing Analytics
• Key Marketing Metrics
• Data Interpretation and Visualization
• Predictive Analytics in Marketing
• Continuous Improvement through Analytics

Module 5: Pricing Strategy

• Fundamentals of Pricing
• Pricing Models and Strategies
• Value-Based Pricing
• Dynamic Pricing Approaches
• Pricing in Different Market Conditions