Course Description
Sales and Retail Marketing Excellence
Module 1: Sales Management
- Role of Sales Managers
- Sales Planning and Forecasting
- Territory Management
- Sales Metrics and KPIs
- Team Leadership and Motivation in Sales
Module 2: Retail Marketing
- Retail Landscape and Trends
- In-Store and Online Retail Marketing
- Customer Experience in Retail
- Retail Branding and Positioning
- Measuring Retail Marketing Effectiveness
Module 3: Merchandising
- Principles of Merchandising
- Visual Merchandising Techniques
- Merchandising Strategies for Different Retail Formats
- Seasonal Merchandising and Promotions
- Inventory Management in Merchandising
Module 4: Sales Techniques and Negotiation
- Consultative Selling Approaches
- Advanced Sales Techniques
- Effective Negotiation Strategies
- Handling Objections in Sales
- Ethical Considerations in Sales and Negotiation
