Course Description
Global Marketing Excellence
Module 1: International Marketing
- Overview of International Marketing
- Cultural, Economic, and Legal Factors
- Market Entry Strategies
- International Consumer Behavior
- Managing International Marketing Challenges
Module 2: Global Marketing Strategy
- Formulating Global Marketing Strategies
- Standardization vs. Adaptation
- Global Branding and Positioning
- Global Product and Pricing Strategies
- Distribution and Communication in Global Markets
Module 3: Cross-Cultural Marketing
- Understanding Cultural Differences
- Cultural Sensitivity in Marketing
- Adapting Marketing Messages
- Cross-Cultural Communication Strategies
- Building Global Brand Appeal
Module 4: Services Marketing
- Characteristics of Services
- Service Quality and Customer Satisfaction
- Service Blueprinting and Design
- Marketing Strategies for Service Businesses
- Technology’s Role in Services Marketing
Module 5: Nonprofit Marketing
- Marketing for Nonprofit Organizations
- Building Awareness and Advocacy
- Fundraising and Donor Relations
- Measuring Impact in Nonprofit Marketing
- Ethical Considerations in Nonprofit Marketing
Module 6: Sports Marketing
- Sports Industry Overview
- Sponsorship and Endorsements
- Event Marketing in Sports
- Fan Engagement Strategies
- Globalization of Sports Marketing
Module 7: Luxury Brand Marketing
- Unique Challenges in Luxury Marketing
- Branding and Positioning Luxury Products
- Exclusivity and Customer Experience
- Digital Presence in Luxury Branding
- Counterfeiting and Brand Protection
Module 8: Health Care Marketing
- Marketing in the Health Care Industry
- Patient-Centric Marketing
- Regulatory Considerations
- Healthcare Communication Strategies
- Emerging Trends in Health Care Marketing
Module 9: E-commerce Marketing
- E-commerce Landscape and Trends
- Digital Marketing for E-commerce
- User Experience in Online Retail
- E-commerce Analytics and Optimization
- Globalization of E-commerce
