Course Description
Ethical Marketing Practices and Emerging Trends
Module 1: Marketing Ethics
- Importance of Ethics in Marketing
- Ethical Decision-Making Frameworks
- Consumer Privacy and Data Ethics
- Truth in Advertising
- Corporate Social Responsibility in Marketing
Module 2: Sustainable Marketing
- Introduction to Sustainable Marketing
- Sustainable Product Development
- Green Marketing Strategies
- Consumer Perception of Sustainability
- Measuring and Communicating Sustainability Efforts
Module 3: Emerging Trends in Marketing
- Anticipating Market Trends
- Technology-Driven Changes in Consumer Behavior
- Globalization and Market Expansion
- Cultural and Social Trends Impacting Marketing
- Evaluating and Adapting to Emerging Trends
Module 4: Technology and Marketing Innovation
- The Role of Technology in Marketing
- Artificial Intelligence and Machine Learning in Marketing
- Augmented Reality and Virtual Reality in Marketing
- Blockchain Technology in Marketing
- Continuous Innovation and Adaptation in Marketing
