Course Description

Digital Marketing Mastery

Module 1: Digital Marketing Fundamentals

• Evolution of Digital Marketing
• Digital Marketing Channels and Platforms
• Understanding the Digital Consumer Journey
• Key Metrics in Digital Marketing
• Compliance and Ethics in Digital Marketing

Module 2: Social Media Marketing

• Social Media Strategy Development
• Content Creation and Curation for Social Media
• Social Media Advertising
• Community Building and Engagement
• Analytics and Measurement in Social Media Marketing

Module 3: Search Engine Optimization (SEO)

• Basics of Search Engines and Algorithms
• On-Page and Off-Page SEO Techniques
• Keyword Research and Analysis
• SEO Audit and Optimization
• Local SEO Strategies

Module 4: Pay-Per-Click Advertising (PPC)

• Introduction to PPC Advertising
• Google Ads and Bing Ads Platforms
• Campaign Planning and Ad Creation
• Bid Management and Budgeting
• Performance Analysis and Optimization

Module 5: Email Marketing

• Building Effective Email Marketing Campaigns
• Email List Building and Segmentation
• Email Content Creation and Optimization
• Automation in Email Marketing
• Metrics and Analytics in Email Campaigns

Module 6: Content Marketing

• Content Strategy Development
• Content Creation for Various Platforms
• Storytelling and Brand Narratives
• Distribution and Amplification of Content
• Measuring Content Effectiveness

Module 7: Web Analytics

• Importance of Web Analytics
• Google Analytics and Other Analytical Tools
• Setting Up and Configuring Analytics
• Data Interpretation and Reporting
• Continuous Improvement through Analytics