Course Description

Cross-disciplinary Marketing Integration

Module 1: Data Science for Marketers

• Introduction to Data Science in Marketing
• Data Collection and Analysis Techniques
• Customer Segmentation and Targeting
• Predictive Analytics in Marketing
• Data-Driven Decision Making

Module 2: Customer Relationship Management (CRM)

• Fundamentals of CRM
• CRM Software and Implementation
• Customer Lifecycle Management
• Personalization and Customization in CRM
• Measuring CRM Effectiveness

Module 3: Marketing Automation

• Overview of Marketing Automation
• Automation Platforms and Tools
• Email Marketing Automation
• Lead Generation and Nurturing
• Performance Metrics in Marketing Automation

Module 4: Marketing and Technology

• Technology Trends Impacting Marketing
• Marketing Technology Stack
• Integration of Technology in Marketing Strategies
• Mobile Marketing and Apps
• Evaluating and Adopting Marketing Technologies

Module 5: Entrepreneurial Marketing

• Marketing Strategies for Startups
• Lean Marketing Approaches
• Bootstrapping Marketing Initiatives
• Agile Marketing Practices
• Growth Hacking Techniques