Course Description
Comprehensive Sales Specialization
Module 1: Retail Selling Techniques
- Understanding the Retail Sales Environment
- Customer-Centric Selling Approaches
- Cross-Selling and Up-Selling Strategies
- Handling Customer Inquiries and Objections
- Building Customer Relationships in Retail
Module 2: Merchandising and Sales Promotion
- Principles of Merchandising
- Visual Merchandising Techniques
- Sales Promotion Strategies
- Creating In-Store Experiences
- Seasonal Merchandising and Campaigns
Module 3: Retail Sales Management
- Store Operations and Sales Targets
- Team Leadership in Retail
- Performance Metrics and KPIs
- Inventory Management and Control
- Customer Service Excellence in Retail
Module 4: Digital Sales and E-commerce
- Evolution of E-commerce and Digital Sales
- E-commerce Platforms and Technologies
- Online Customer Behavior and Buying Patterns
- E-commerce Marketing Strategies
- Omnichannel Integration in Digital Sales
Module 5: Social Selling
- Introduction to Social Selling
- Building a Personal Brand on Social Media
- Social Media Platforms for Sales
- Content Creation and Curation
- Social Selling Analytics and Measurement
Module 6: Online Sales Strategies
- Crafting an Effective Online Sales Strategy
- Website Optimization for Conversions
- Implementing Online Sales Funnels
- Leveraging Data Analytics in Online Sales
- Continuous Improvement in Online Sales
Module 7: Sales Presentations
- Structuring Effective Sales Presentations
- Visual Aids and Presentation Tools
- Engaging and Persuasive Delivery
- Handling Q&A Sessions
- Virtual Presentation Best Practices
Module 8: Negotiation Skills
- Fundamentals of Negotiation
- Negotiation Strategies and Tactics
- Win-Win Negotiation Approaches
- Handling Difficult Negotiation Scenarios
- Negotiation Ethics and Principles
Module 9: Effective Communication in Sales
- Importance of Communication in Sales
- Active Listening Techniques
- Building Rapport Through Communication
- Non-Verbal Communication Skills
- Addressing Communication Challenges in Sales
Module 10: Sales Pitch Development
- Crafting a Compelling Sales Pitch
- Tailoring Pitches for Different Audiences
- Storytelling in Sales Pitches
- Adapting Pitches to Different Sales Scenarios
- Feedback and Iterative Pitch Improvement
