Course Description
Comprehensive Marketing Foundations
Module 1: Introduction to Marketing
- Definition and Scope of Marketing
- Evolution of Marketing Concepts
- Role of Marketing in Business
- Marketing in the Digital Age
- Ethical Considerations in Marketing
Module 2: Principles of Marketing
- Understanding the 4Ps (Product, Price, Place, Promotion)
- Market Segmentation and Targeting
- Positioning Strategies
- Competitive Analysis
- Trends and Innovations in Marketing
Module 3: Marketing Management
- Marketing Planning and Implementation
- Marketing Mix Optimization
- Budgeting and Resource Allocation
- Marketing Metrics and Performance Measurement
- Crisis Management in Marketing
Module 4: Marketing Research
- Importance of Marketing Research
- Research Design and Methodologies
- Data Collection and Analysis
- Market Forecasting
- Utilizing Research for Informed Decision-Making
Module 5: Consumer Behavior
- Understanding Consumer Psychology
- Factors Influencing Buying Decisions
- Consumer Segmentation
- Customer Journey Mapping
- Ethical Implications in Influencing Consumer Behavior
Module 6: Marketing Communications
- Integrated Marketing Communications (IMC)
- Advertising and Promotional Strategies
- Public Relations and Media Relations
- Social Media Marketing
- Measuring the Effectiveness of Marketing Communications
Module 7: Marketing Strategy
- Formulating Marketing Strategies
- SWOT Analysis in Marketing
- Market Entry and Expansion Strategies
- International Marketing Considerations
- Continuous Evaluation and Adaptation of Marketing Strategies
Module 8: Brand Management
- Importance of Branding
- Brand Positioning and Identity
- Brand Equity and Loyalty
- Brand Extension Strategies
- Crisis Management in Branding
